Information Technology Management at ZARA Essay

Information Technology Management at ZARA - Essay Example This essay outlines that information technology is helping the company to manage queues inside the outlet, control inventory and handle POS-terminals (Point-of-Sale terminal). In addition, IT is playing the all important role in managing Zara’s online store. The report also uncovered that, with the use of information technology, the company has been able to achieve competitive advantage over its competitors. One of the key findings of the study is that, Zara is using outdated software. According to the technical lead of ZARA, the software may be outdates but is highly stable. However it has been identified that any changes in the system configuration by the hardware vendors may negatively impact the company’s POS terminal operation.   The study is about analysing the most important aspects of Zara’s approach to information technology management. Apart from that the report will also shed light on whether or not these approaches are applicable and appropriate anywhere in the organization. In order to satisfy these objectives, the study will carry out an in-depth analysis of the external business environment of Zara and a brief internal analysis of the company. However the focus will be mainly on the information technology management of the company. Based on the findings, the report will draw a conclusion and provide some recommendations regarding how to improve the productivity of the company. Nevertheless, before getting further deep into the study, a brief overview of Zara is presented below.   ... In order to satisfy these objectives, the study will carry out an in-depth analysis of the external business environment of Zara and a brief internal analysis of the company. However the focus will be mainly on the information technology management of the company. Based on the findings, the report will draw a conclusion and provide some recommendations regarding how to improve the productivity of the company. Nevertheless, before getting further deep into the study, a brief overview of Zara is presented below. ZARA: A brief Synopsis Zara is a Spanish company involved in manufacturing and marketing of clothing and accessories. The company is the sister concern of Inditex, which is one of the leading distribution groups of the world. Zara was founded by Amancio Ortega and Rosalia Mera in the year 1975. Presently it is headquartered at Arteixo, Spain. The first store of the company was opened in La Courna. Zara is considered to be one of the largest multinational fashion companies (Zara , 2010a). The major competitors of Zara in the global context are Uniqlo, H&M, Marks & Spencer and United Colors of Benetton. According to reports, the company owns 5,527 stores around the world. Apart from the store operations, it also operates through online platforms. The net sales value of the company in the year 2011 was 13,793, and the operating profit was 3,258 which reflect the company’s financial stability (Inditex, 2011). The company is best known for continuously developing and launching new products. The company comes up with a number of innovative designs each year, which helps them to compete in the market. According to the CEO of the company, Zara’s business idea is very much

Worksheets Assignment Example | Topics and Well Written Essays - 750 words

Worksheets - Assignment Example it did not have the military capability to resist USA (it had witnessed what USA has done in Vietnam) USA also knew that it had already send too much on war and therefore wanted to make peace with Russia to avoid further costs on wars. All these three nations were cognisant of their weaknesses and the need to mend fences with each other. There was a lot of mistrust during this time. The cold war had served its purpose to enlarge the Gap between the world USSR and USA (Todd, 2011). USA was pushing for a capitalist world economy while USSR was pushing for a communist world economy. USA’s intervention in Europe that was intended to protect capitalist interests were seen as an aggression against Russia. The fact that there was a tendency for China and USA to get together was seen as an alliance against the USSR. Kennan’s interpretation of the USSR was that it had the best systems, both in terms of economic system or political leadership. This view postulated that the USSR was the only way to make sure that the world did not get into chaos, the only way is to intervene because the capitalist world would not be able to live in peace and that the solution to the problems caused by the capitalist word would not be soluble with peace. The powers that would have the most negative impact would be China. The reason for this is because China would grow economically as tit continued to adopt capitalism while at the same time retaining the good elements of socialism. The size of its population combined with its culture and political leadership would mean that it would be able to pose a big threat to USA. ii) the solution is cited as a strong armed retaliation towards the enemy in this case being the middle east(Iraq especially) the speech cal for all American, the political arties and all concerned stakeholders to support the government in the armed retaliation towards the acts of the enemy. iv)These speeches indicate that the cold war was just a political gimmick. The