The Influence of Media on Perception of Beauty Essay Example for Free

The Influence of Media on Perception of Beauty Essay Defining beauty is not without its challenges: look up the definition of beauty in any english dictionary and one will be met with an ambiguous description similar to this: A combination of qualities that pleases the intellect or moral sense (Newman 2010) acknowledges the dilemma in asking what beauty is. She maintains we grope around the edges of the question as if trying to get a toe-hold on a cloud. We know it when we see it, or so we think. Philosophers construct beauty as a moral equation (Newman 2010). Plato once said that what is beautiful is good. Poets reach for the lofty, according to (Newman 2010). Jean Pullman wrote true beauty is how she acts, true beauty is inside. Others are more definite in their definition. When people approach plastic surgeons and announce make me beautiful what they are asking for are high cheekbones and a stronger jawline (Davis 2011). Scientifically beauty is seen as health. According to (Newman 2010): Its a billboard saying I am healthy and fertile, and I can pass on your genes. Our personal perceptual process plays a large part in what we deem to be beautiful. Perception refers to the ability to see, hear, or become aware of something through the senses (Merriam-Webster 2010). The sensory receptors that are involved are skin, mouth, ears, nose and eyes and they inform our sense of touch, taste, hearing, smell and sight. The media has brought with it wonderful advantages in certain aspects of peoples lives but it has also brought with it a very alarming detriment, and this is a change and influence in societys perception of beauty. Through the media unrealistic images of western ideals of beauty are transmitted out all over the world. Advertisements, magazine articles and modern hollywood are the driving force behind the influence of the publics perception of ideal beauty (Hoffman 2004). From magazines and billboards to film and television advertisements, it is fair to say that images of unattainable body ideals are everywhere for all to see. The age of technology has meant that there is more access and exposure to these images. According to (Tornambe 2010) movie icons in the 1950s and 1960s that appeared on the silver screen were admired and adored, but never copied like today. Because it was understood that they lived a life far different from the average person. Fast forward to the present, where people are bombarded by images of the daily life of celebrities thanks to online social media websites like twitter and facebook, blogs and online magazines. This has created an intimate relationship between celebrities and the public (Tornambe 2010). This relationship has changed societys view on beauty because now that celebrities are on our level, doesnt that mean we can be like them? Women in particular experience the brunt of media pressure. From reading magazine articles and advertisements that feature women that are models who are underweight and beautiful, they feel that they need to look like that to be happy and successful (Hoffmann 2004). This can create an unhealthy body image for women. Body image is the perception that one has about oneself (Martin 2009). This perception can be either positive or negative.The average height of a female fashion model is 5 ft 10 inches and weighs 110lbs (Waltz 2004). The average woman is 5 ft 4 inches in height and weighs a healthy 145lbs, yet the media glorifies the former as ideal. The perception that to look like a model will make one happier and confident has led to an increase in eating disorders like anorexia nervosa and bulimia, as women starve themselves or make themselves sick to aid in faster weight loss (Waltz 2004). Unsurprisingly, eating disorders are a growing epidemic and since 1970, the number of those with eating disorders has increased by a staggering 400% (National Eating Disorder Organisation 2011). Eating disorders account for more fatalities than any other psychological illness (National Eating Disorder Organisation 2011). Genetically some women are not meant to be very thin. The death of American singer Karen Carpenter shocked the world in 1983 when it was found that her death was caused by complications due to anorexia. Her death essentially opened the eyes of the world to this disease, because many had not heard of it as it was rarely talked about (Schmidt 2010). Karen became the first celebrity victim of anorexia. As one half of the band The Carpenters she was a regular in the spotlight and felt the pressures from the media to be thinner. Naturally curvaceous and weighing a healthy 140lbs, she began extreme dieting and starvation in 1967. Her body suffered from the lack of food and many doses of laxatives and thyroid pills and she had fainted many times on and off stage. Her heart, weakened from the stress she placed on her body, eventually gave up and she died from cardiac arrest.The dark side of beauty is apparent. But according to (Newman 2010), studies suggest that beauty is regarded as more than a confidence booster: attractive people make more money, get called on more often in class, receive lighter sentences, and are perceived as friendlier Evidently beauty is so highly regarded that there is an immense expectation for women to conform to impossible standards. According to (Chapman 2011) women are made to feel ugly and ashamed if these standards are not met. For years the ideal beauty in women was considered to be white skin, light eyes and blonde hair, as dictated by the media. Superior race is the most oppressive of beauty ideals which continues to dominate the media (Stephens, Hill and Hanson 1994). According to (Kite 2011) images of white women dominate the media, which creates a negative impact on women who are not of a white ethnicity. Celebrities such as Beyonce Knowles and Aiswarya Rai who are successful actresses in their own right, have experienced what is known as the whitewashing of the media (Beauty Redefined 2011). In advertisements and magazine features these women have been subjected to this harmful media representation where their dark skin has been noticeably whitened before publication. See Figure 1 and 2 where you will see two photographs of both women, one of before each were whitewashed and one afterwards.The media digitally lighten both the skin and hair colour. The transformation of both women is very disturbing. The actresses are considered beautiful women but when they are respresented as beauty icons in the media, they fit the white ideal – light skin, light-colored hair and lightened eyes (Beauty Redefined 2011). In Killing Us Softly, a documentary made by Jean Killbourne in 2010, Jean confirms this. In it she says that women of colour are considered beautiful only if they fullfill the white ideal that is light skin, hair, eyes and caucasian features (Kilbourne 2010). In Asia beauty is often equated with white skin. In fact it has spawned a lucrative and dangerous industry of skin-bleaching products (Hwang Lynch 2011). According to (Hwang Lynch 2011) the preference for pale skin is equivalent to the American obsession with tan skin. 70% of the Asian cosmetic and skin care market is made up of bleaching and whitening products aimed at women who want to artificially lighten their skin(Hwang Lynch 2011).Whilst most products perform safely, they have been linked to the death of a 23 year old Cambodian woman in 2010 (The Guardian 2010). The coined phrase dying to be pale rings true. The search and pursuit of ideal beauty spans centuries and countries. Cleopatra famously wore black kohl made from minerals around her eyes to accentuate them. In the court of Louis XVI, women drew blue veins on their necks to emphasise their noble blood (Newman 2010). In the 18th century women used vermilion rouge that was made of a dangerous chemical compund made up of sulfur and mercury. So dangerous, it caused women to lose their teeth and some to lose their life from being poisoned. The pursuit of ideal beauty is also very costly. According to (Kilbourne 2010) what is most important to women is how we look and that we make the effort to look good: The media surround us with images of the ideal female beauty and we learn from an early age that we must spend enormous amounts of time and money striving to achieve this look and feeling ashamed when we fail. Failure is inevitable because it is impossible to attain this ideal (Kilbourne 2010). Advertisments for cosmetic and skincare products contain models that have been made to look flawless via digital enhancement. The advertisments base their ideal on complete perfection. There are never any natural lines or wrinkles on the models that would be clearly visible without artificial enhancement. The flawlessness advertised by these cosmetic companies simply cannot be achieved (Kilbourne 2010). Nobody looks like these models, not even the models themselves. Kilbourne (2010) discusses female sexuality in her documentary. She says that from an early age girls learn that appearance and sexualised behaviour are rewarded by society. Whilst she claims there is nothing wrong with wanting to be sexy, she believes it is wrong that this is emphasised for women to the omission of other important attributes, such as having a genuine personality. (Wolf 1991) summed up the insecurities felt by young girls: Their [girls] sexual energy, their evaluation of adolescent boys and other girls goes thwarted, deflected back upon the girls, unspoken, and their searching hungry gazed returned to their own bodies. The questions, Whom do I desire? Why? What will I do about it? are turned around: Would I desire myself? Why not? What can I do about it?. Defining beauty is not without its challenges but according to (Englis, Solomon and Ashmore 1994) people actively look for it based on what is thrusted to them by the media. Female consumers are on the lookout for the latest products that will help them look beautiful. Marketers capitalise on this with advertisments depicting unattainable beauty that tricks consumers into buying their product. In the USA in 2011 six billion dollars was spent on fragrance and another six billion on makeup (Newman 2010). Hair and skincare products amounted to eight billion dollars each. 20 billion dollars was spent on diet products and services, and this is in addition to the billions spent on health club memberships and not forgetting cosmetic surgery. Conclusion It is clear that we live in a society and culture that values appearance, and the media bombards us with an array of images of ideal appearances for both men and women on a daily basis. This isnt helped by the fact that we live in the digital age and images are thrusted in our purview through more mediums. The media is such a consistant member of our lives and is so dominant that we consciously do not understand the strong influence and control it holds over our perceptions of beauty. With every passing year and decade our perception of what is ideally beautiful changes as a result of what we are being fed by the media (Salome 2009) No doubt many women will continue to suffer because of it and strive to try and achieve it. Of course there are many of us who will sooth ourselves with cliches like its only skin deep and beauty is in the eye of the beholder but for better or worse beauty matters and has always mattered. The media need to completely change their input in influencing our perceptions. They need to advertise women with realistic and healthy bodies that are beautiful. They must stop featuring unhealthy, underweight models in advertisements – they are not beautiful, they need help and it is wrong. Yes, beauty will always matter. But lets appreciate and embrace being different and renounce any ideal. The media sends out messages to women that beauty is a central aspect to their identity and their sex (Salome 2009). It is extremely damaging for young impressionable women that attach easily to this notion. A genuine personality does not sell a product it seems and instead sex sells. The notion that in advertising and also in the film industry that sex sells, is a powerful force that keeps us trapped in crippling defintions of femininity and masculinity (Kilbourne 2010). According to Jean Kilbourne (2010) what is at stake in this debacle is a womans ability to have an authenthic and fr eely chosen life.

Alexander The Great Essay -- essays research papers

Alexander the Great is said to be one of the greatest conquerors of all time, and yet, his significance in battle showed up late in his life. His early years were spent in poverty, and as the years progressed, his dream of being a war hero grew dimmer and dimmer.Ironically, while he was later known as a war hero, he was still feared by all because of his reputation as a drinker and murderer. But first, his background. He was born in 356 BC. His parents were Philip, the brother of King Perdiccas III of Macedon, in Northern Greece. His mother was Olympias, daughter of King Neoptolemus I of Epirus, in modern Albania. He also had a younger sister, Cleopatra (not the famous Egyptian queen).However, this family was not as ordinary as one might think. In fact, his parents absolutely hated each other. Philip had complied with Macedonian tradition and had a few wives. Soon, one of his wives had a baby which had mysteriously become disabled after birth. It was said that the disability was due to poisoning from Olympias. Olympias sometimes told Alexander that Philip wasn’t his real father, but this probably wasn’t true.After all, Philip certainly did seem to care for Alexander as if he was his real son. He even appointed Aristotle himself as Alexander’s first and only tutor. Yet, there were some things about Alexander that made Philip angry. He hated the fact that his was very skinny and the fact that he had a high-pitched voice. Still, Alexander felt lucky to have this man as his father and mentor. In 359 BC, when Alexander was three, Philip’s Brother, King Peridcaas III, died. It was originally planned that his son, Amyntas, was tosucceed him with Philip as his regent, but Philip usurped his nephew’s throne and made himself King Philip II. In a few decades, he proved to be a stronger king and he eventually conquered most of Greece. When he was in his teens, Alexander’s father came to him one day and told him that he had to leave to fight in a war. Thus Alexander, being his regent, would have to serve for the time being. While his father was away, Alexander led an expedition to a wild region of modern day Bulgaria. Here, he found a race of wild barbarians, whom he later subdued. He, then, established his first city, Alexandropolis, at the site of this defeat. This made his strength apparent to everyone and ... ...y from Roxane for a long period of time. His men refused to go any further, however, and he turned back to go home. On the march home, he fought many cities, and took an arrow in the chest, but lived.On a later visit to Persia, he found that many of his Governors had abused their power. He had them executed and, in an attempt to reunite the two civilizations, he married the old King’s daughter, Barsine, while still married to Roxane. His best friend, Hephaestion, married Barsine’s sister, Drypetis. He even gave some Persians high rankings in his army. But these attempts failed and even the marriages broke up.In the fall of 324 BC, Alexander’s best friend, Hephaestion, died.Alexander was heartbroken and in the following summer, Alexander became ill and died on June 13 in Babylon at the age of 32. Modern historians have long suspected that he died from Malaria, but, recently, it has been suggested that Typhoid Fever was the culprit. Today, we know Alexander as one of the greatest generals, leaders, and conquerors of all time, and we know that this was his main goal in life... To be remembered, not as a villain, but as his childhood dream.....A war hero.

How well does Zara’s advantage travel globally? Essay

Zara has several advantages when it expands its operation in global markets. Firstly, Zara has always promoted its products via its stores and it had its own centralized distribution center which will translate to low advertising and logistics costs when it enters new markets. As opposed to its competitors who would invest heavily on advertising and organize a distribution system. Secondly, apparel retailing was witnessing increasing concentration which would benefit Zara when it entered new markets. Thirdly, there was more homogeneity in fashion which supported Zara’s brand of clothing since its target market is consumers receptive to fashion. Moreover Zara has an adequate system of knowing local trends and tastes which it would reflect in its designs. The strategy of opening one store for information gathering in the initial phase of entering new markets is one of its key strengths. Lastly, economies of scale were another advantage for Zara when entering a new market. The International strategy of Zara. After opening its first store in La Coruna in 1975, ZARA expanded within the domestic market during the 1980s. International expansion started with the opening of a store in Oporto, Portugal in 1988 (Carmen & Ying 2009). Currently, ZARA is already operating over the five continents with over 1,700 stores. International sales accounted close to 70% of its total turnover, with Europe being its largest market by far. ZARA has been identified as a trans-national retailer (Alexander & Myers 2000). On the surface, this may appear as a peculiar classification since they appear committed to a highly standardized operating formula which provides little opportunity for market responsiveness. Analysis of ZARA’s internationalization strategy would indicate otherwise (Bruce, Moore & Birtwistle 2004). While the brand image is highly standardized, its product development and merchandising strategy are very flexible and allows for the integration of pan-national fashion trends as soon as it emerges. This is evident by its approach to trading in the British market. ZARA recognizes the appeal that their Spanish origin provided for its brand and clearly  understood the distinctive positioning they had within the United Kingdom as a fashion forward retailer. The company therefore focused upon the more fashionable lines within their British stores. Pricing policy within the United Kingdom has been more upscale than their home market in order to exploit their advantages within the British market. Best way to grow for Zara Zara is the meaning of â€Å"instant fashion†. Instead of creating demand for new trends and using fashion shows, Zara uses another method. They study the demands of the actual customers in their stores and then deliver that design at very high speeds. They save tons of money on their delivery methods. I would say they are very much ahead of the fashion market in terms of production and sales. Zara is the number 1 most profitable out of 8 other companies in the Inditex Group. Their production cycles are much faster than H&M. In 1 year Zara launches 11,000 new items compared to 2,000-4,000 from H&M. Over the next 4 years the brand plans to double in size opening over 4,000 new shops. They plan this expansion to mostly start out in Europe before pushing anywhere else.

Architecture And Art Concepts Today Essay - 1458 Words

An empire lasting from 27 BCE to the 5th century CE, the Romans are regarded as one of the more advanced civilizations in ancient history, with its roman arches, running water, sculptures, paintings, architectural designs, and use of a form of modern government. Even though this civilization is long gone, it still continues to influence design, fashion, architecture and art concepts today. One of the longest lasting impressions from Roman Times is their architecture, some of which still currently stands at the very places they were built. This is a testament to the type of builders and architects they were. One of the reasons that Roman architecture is still fully intact or almost fully is due to the concrete also known as â€Å"opus caementicium† (Ward-Perkins 26), which â€Å"was perhaps influenced by pise work(compressed courses of earth)† (Robertson 232), it allowed arches, columns and bricks to be laid more intricately and allowed for more artistic designs in their buildings. 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